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In the world of Direct Marketing, the term “Data” refers to a broad swath of consumer information in all of its various permutations. We use modeling techniques to insure we’ve identified and aggregated the optimal mix of consumer archetypes for a clients specific offer.
With many years of experience in the “data business”, we work with our clients to develop and implement strategies that deal with the increasing complexity of data, including regulatory concerns.
The term “data analytics” describes a range of often dissimilar functions. The term analytics covers everything from online analytical processing to CRM analytics in call centers. At Adrea Rubin Marketing , data analytics often takes on a decidedly consumer based demographic flavor.
What our clients say
- "Adrea Rubin Marketing provides expert data procurement and consultative services to help grow our business. With their forward-thinking market insights, ARM has improved our ability to successfully penetrate untapped markets for new policyowners"Walter Duda | AVP – Direct Marketing Group | Physicians Mutual
- “Adrea Rubin Marketing has diversified our reach into other non-catalog categories including insurance, health and wellness, continuity, seniors and fundraising to name a few. I can call any person at Adrea Rubin Marketing and they know my business and what is going on. I have always felt and been treated as if we were their biggest client, even though we are not. I have no doubt they will work as hard for your company as it if were their own.”Figi’s
- “Adrea Rubin’s experience in the financial and insurance verticals provides progressive marketers with the leadership and guidance to be successful. Her extensive knowledge and deep industry insight have made partnering with her a great experience. She is able to articulate and deliver real solutions that marketers need in these verticals to drive results. Our strong relationship continues to expand, along with Adrea’s talents.”Anne Doherty | Senior Vice President | Experian Marketing Services
- “Adrea Rubin Marketing has been a trusted partner of Experian for many years. Their expertise, experience, innovation and integrity have been the foundation of success for delivering Experian’s best in class data to the market. While their knowledge and understanding of data have helped leverage our products in almost every vertical, it is their proficiency in the Finance/Insurance market that has propelled them to be one of our premiere partners. We are truly grateful for our working relationship and look forward to many more successful years of working together.”Barney Marvin | Former Sales Director | Experian Marketing Services
- “We are four years into our successful marketing acquisition partnership with Adrea Rubin. Their client centric team is top notch and is constantly thinking outside the box for strategies to ensure successful marketing acquisition efforts. The team is impressive in client meetings where their data knowledge and expertise yields strong results!”Lori Paikin | Retail General Manager | Datalogix
- “Adrea Rubin was instrumental in building our acquisition business from the bottom up. We started with a small direct mail volume of only 1 million monthly and after 3 years we were mailing 25 million a month and acquired the most new accounts ever in the history of Citi’s credit card business. Adrea was instrumental in helping us reduce our costs, saving us $14 million over 3 years and building our portfolio at a profitable cost per acquisition. More than just a broker Adrea helped to guide our data modeling and launch new products. Adrea interacts as a business partner continually working to understand and identify business needs to provide growth solutions.”Elizabeth Hartman | Former SVP, Marketing Director | Thank You Network – Citigroup